About VSI

VSI is the leading researcher of active safety and automated vehicle technologies. 

Since 2014 VSI has been decomposing the eco-system for automated vehicle technologies.  VSI has examined thousands of products representing over 700 companies from Silicon Valley startups to multinational automotive OEMs.

VSI also conducts applied research on the integration of AV solutions. Through it own fleet, VSI has examined major functional elements of automated vehicle systems including by-wire control systems, sensor fusion, localization, odometry, and precision localization.   

VSI offers various research portals that support product & technology planning, competitive analysis, IP discovery, and product engineering and development.  Subscriptions to VSI portals are an invaluable tool for improving your competitive position with the emerging eco-system for automated vehicle technology.  


Meet Our Team


Phil Magney | Founder & Principal Advisor

I am passionate about the technologies for automated driving.

Outside the office I race Porsches and hold a Central Division title in SCCA.

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Danny Kim | Director & Senior Advisor

Autonomous vehicle development processes and enabling technologies are my areas of expertise. 

With my downtime, I enjoy golfing with buddies or fishing at one of the 10,000 lakes in Minnesota, including ice fishing during the winter. I am also an avid learner of Korean and Japanese cooking.

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Matthew Linder | Autonomous Solutions Engineer, Team Leader

I am interested in researching and developing all kinds artificial intelligence software especially for autonomous vehicles.  And I am also very interested in researching and developing all other kinds of algorithms for autonomous driving.

Outside of work, I like to go camping, biking, playing video games, and working on hobby programming projects. 

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Maggie Abel | Marketing Specialist

I am passionate about using social media & creativity to help VSI grow in the Autonomous Vehicles industry.

Out of the office, I love traveling, spending time outdoors with my family and friends, writing, and cheering on the Badgers!

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Aniket Pendse | Autonomous Vehicles Solutions Engineer

My work at VSI includes using vision based systems for detection of lanes in front of the vehicle and determining the control output required for its autonomous motion. Later work will include implementing cruise control for the Autonomous vehicle. 

My hobbies include solving mathematical puzzles, watching movies, and playing soccer.

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Amol Vagad | Autonomous Vehicles Software Engineer

At VSI, I enjoy working with computer vision tools like OpenCV for detection of features like lanes, combining different tools together like OpenCV, Matlab and Prescan, and simulating algorithms on tools like Prescan.

Outside work, I enjoy photography, traveling, reading, and writing poetry.

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Aaron Mowbray | Research Analyst

My work at VSI includes researching all companies, products, and news stories related to autonomous driving and active safety systems.

Outside of the office, I love watching and playing hockey, reading books, and fixing my own cars.

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Tim Bornholdt | Partner & Technology Developer

I am responsible for maintaining the infrastructure behind the Autonomous Solutions Portal.

Outside of the office, I love running, drinking craft beer, listening to podcasts, and spending time with my wife and daughter.

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Natsuki Schwartz | Content Manager

At VSI, I am responsible for managing and enhancing contents of the Autonomous Solution Portal. 

Outside of the office, I love spending time with my family and friends, traveling, going for a walk, and swimming.


Sara Sargent | Sales Support Enginner

I talk with companies to understand what they can to add to the autonomous vehicle industry and find the VSI service to best aid them in the process. I love getting to know all the challenges and solutions in the market and the exciting innovation that happens daily.

I love hosting dinner parties and teaching people to cook. I enjoy painting, learning to sew, playing Skyrim, fashion, vegetable gardening, traveling of course, and new adventures with my husband and our cats, R2 and C3PO.