VSI Labs & Dataspeed: Sponsorship Vehicle

Do You Supply Components, Systems, or Modules for Self Driving Cars?


VSI is building an advanced AV development vehicle where sponsors can become part of the build. Suppliers of hardware and software components are invited to participate in this program and get their solutions into an fully functional autonomous vehicle. The AV solution is based on the latest control systems engineering from Dataspeed and applied to a 2018 Ford Fusion Hybrid. 

The VSI Labs Capability Demonstrator is equipped with sponsored components from best in class companies supporting the AV industry. The sponsored components are sewn together by the AV Solutions Developers at VSI Labs to test and demonstrate the capabilities enabled by outstanding technology. The Capability Demonstrator travels to conferences throughout the year to expose people to autonomous driving while showing off the systems enabled by the sponsored components.

Promote Your Technology

A variety of sponsorship packages are available to get your components into this build. The car will also wear your logo and your technology will be featured as an enabler of the automated vehicle.

VSI will showcase the vehicle at conferences and media events, and media assets will be available for publication through your own marketing channels.

The integration of your component will be fully documented and the results and feedback become vital to your development team.

Research and Development Benefits

  • Report detailing the integration of your product and the performance

  • 1 year VSI Insights access (regularly $15K)

  • Upgrade to Pro Access for $25K  

Marketing Benefits

  • Logo on vehicle for 1 year

  • Provided product integrated into   vehicle for 1 year

  • Appearance at 1 media event

  • Appearance at minimum of 5 conferences Oct ’18 – Oct ’19 (over 5,800 attendees)

    • Automotive Test Expo | Novi, MI | Oct 2018

    • Embedded Systems | Mpls, MN | Oct 2018

    • Tech AD | Detroit, MI | Nov 2018

    • AutoSens | Detroit, MI | May 2019

    • Drive World | Santa Clara | August 2019

Current Sponsors

Bolton & Menk, Inc.

  • Signal Phase and Timing

  • Stoplight Intersection Traversal and Negotiation

HERE Precision Maps

  • Path Planning

  • Path Following

  • Lane Keeping

  • Lane Changing

  • Enhanced ACC

Velodyne LiDAR

  • VLS – 128

  • Environmental Mapping

  • Object Detection, classification tracking & avoidance

  • Point Cloud Localization

Oxford Technical Solutions

  • OxTS RT 3003

  • INS with RTK Corrections

  • INS Localization

  • Point Cloud Localization




  • By-Wire Control Kit

  • Ability to control throttle, brake. Steering and more

Points of Entry

There are several pieces of the build that you may sponsor, such as security/fail safe solutions, in-vehicle networking, driver monitoring, sensors, odometry, domain controllers, and more.


Questions about sponsorship? Contact us.